Search Engine Optimization

Directing traffic right to your website

Search Engine Optimization, or SEO as it's known, describes the means by which you ensure your site is found. The tricky part is that SEO is an ever-changing equation on what is most important to search engines. At Robmark Interactive, we are constantly researching the latest trends needed to keep your site SEO-friendly. However, there are several best practices that can be easily implemented to keep you at the top of the search-results lists, and Robmark Interactive employs all of them.

One such practice is Fresh Relevant Content. If your site has gone unchanged since its launch, not only will search engines grow tired of it, your users will as well. When your content is frequently updated, you give search engines a new spark of interest, which helps to keep you on the radar and in the running with prominent results.

Another important feature is the Title Bar. This text is universally understood as the number-one factor for SEO, so choose your content carefully. It must be page specific to best describe who you are and what you do and it will serve you well.

Other best practices that Robmark Interactive uses for SEO include the following:

• Headline tags
• Valid Coding (WC3)
• URL Redirection or Dynamic URL
• Meta Tags and Keyword Density
• Proper Names for Links (ex: instead of your link reading "about us," which is far too generic, it should be as specific as possible and say "The Classic Center")
• Sitemap – though helpful with overall navigation, your sitemap is also a text file that search engines, such as Google, use to find you
• Blog Linkage – by linking your blog to your site, the search engines give credit to your site, when fresh content is posted on your blog, resulting in better optimization
• RSS Directing
• Social Bookmarking

In addition to the above, Robmark Interactive uses analytics to see what topics interest your users the most and adapts your website accordingly. We will also submit your site to local online directories such as Google Places, Yelp and Yahoo! Local so it is optimized locally. Finally, Pay-per-click advertising is also advantageous in helping users find you, and Robmark Interactive can maximize your online presence in this way.