On The Mark Blog for Robertson & Markowitz Advertising & Public Relations and Robmark Interactive http://blog.robmark.com/ On The Mark http://blog.robmark.com/ http://blog.robmark.com/rss_icon.gif 150 132 Blog for Robertson & Markowitz Advertising & Public Relations and Robmark Interactive September 3, 2010 - Craft Brew Fest T-Shirts!!! The Savannah Craft Brew Fest is tomorrow and our awesome designers, Chaz Cruz and Chris Adams, are modeling their freshly designed t-shirts for the event! You should totally buy one! :)

]]> http://blog.robmark.com/article/114/ August 30, 2010 - Robmark Interactive Launches Savannah Aviation Village Website Exciting day here at Robmark Interactive! We have officially launched the website for the Savannah Aviation Village. The Savannah Aviation Village (SAV) is the conveniently planned organization of ten new hotels, featuring 854 pristine rooms, a variety of delicious restaurants, a 27-hole public golf course and the Savannah / Hilton Head International Airport. Conveniently located near Savannah and Hilton Head, the Savannah Aviation Village is the ideal location for regional visits, both for business and pleasure.

Among some of the website features are quick links to get to information on each of the 10 hotels, the unique logo we created for the association, “Share with a Friend” button and Village map of the area including directions from Interstate 95 and Interstate 16. In addition, Robmark Interactive utilized Google Maps as a way for out-of-town visitors to type in their home address and receive directions to each of the hotels. Robmark Interactive also added a cool feature that allows a potential visitor to pick a starting hotel, plug in an area attraction and receive exact directions to that destination.

A photo gallery featuring all the hotels’ lobbies, meeting rooms, bedrooms and beautiful amenities, as well as testimonials from previously satisfied customers add the finishing touches to the site. Finally, the Savannah Aviation Village will regularly update its Village Blog, located right on the website, with all the latest on cool events coming to Savannah, travel tips and company news.

Check out a screenshot below and visit the site at www.savannahaviationvillage.com.


]]> http://blog.robmark.com/article/113/ August 27, 2010 - Kudos from the Classic Center Coming off the heels of our annoucement that The Classic Center website has launched, we received some great news today. Chris Adams, Robmark Interactive's web developer, has received The Classic Center’s “Service Excellence” award for August, 2010. Each month, Classic Center employees submit nominations, then vote on who has provided them with the best example of service. Obviously, we are not surprised that Chris won this award, but it's still great to get kudos straight from our clients. Here's what The Classic Center employees had to say about Chris:

"The new Classic Center website was a huge undertaking, requiring cooperation and coordination from Robmark - especially Chris - on many fronts. Chris patiently, cheerfully and professionally worked with members of our staff, people from Concentrics and people from Internet Secure/Elavon. He is always responsive with a "What can I do to help?" attitude that has made this journey much more pleasant than it could have been. He is a great representative of Robmark, a pleasure to work with, he has designed a great site for us and is a wonderful resource we can count on for assistance."

Congratulations Chris!
 

]]> http://blog.robmark.com/article/112/ August 24, 2010 - Creativity Rules in the Great Outdoors Think billboard advertising limits your creativity? Think again! Account specialist, Christie, ran across this gem-of-an-article today, and we just had to share it. StreetLevel compiled a list of the “13 Most Creative and Interesting Billboard Advertisements”, and they give a whole new meaning to thinking outside the box. These outdoor ads employ a variety of techniques to get their message across in the limited space, from the use of props to the clever use of copy, or in a few cases, no copy at all. The ads all had one thing in common, however: they spoke to their respective audiences in a straightforward yet memorable way. With the constant bombardment of advertising consumers see on a daily basis, it’s refreshing to see ads that truly stand out from the rest. Kudos to all! We’ve posted a few of our favorites below, but be sure to read the article for the full list. 

 

]]> http://blog.robmark.com/article/111/ August 19, 2010 - Run, Walk or Crawl: The 2010 Enmark Savannah River Bridge Run Calling all runners! At R&M, we’ve been busy gearing up for the 2010 Enmark Savannah River Bridge Run. Always a popular event here in Savannah, this year’s Bridge Run is taking place on Saturday December 4, 2010. For those of you unfamiliar with the run, imagine crossing over Savannah’s Talmadge Bridge, which is 1.4-miles long at a 5.5% grade and rises 196 feet above the Savannah River…on foot. That’s exactly what runners will experience when they participate in either the 5k, 10k, Double Pump or Team Challenge. A fun after-race party with food, refreshments and music ensures that the Enmark Savannah River Bridge Run has something for everyone. Registration is already available, and we encourage you to visit www.savannahriverbridgerun.com for more information. Hope to see you there! And be on the lookout next week when we announce the winners of the poster and t-shirt contest!

]]> http://blog.robmark.com/article/110/ August 16, 2010 - Behind the Scenes- Benedictine's "I am one of the 400" radio campaign Today, we are taking you behind the scenes of the upcoming Benedictine Military School advertising campaign, “I am one of the 400.” If you’ve ever wondered how a radio spot goes from planning to on the air, here you go. After developing the concept and writing the copy, Benedictine found four students to be the faces of the new campaign.  Last week, they went in the studio and recorded their lines for the radio spots. They were naturals and had a lot of fun! Shout out to Benedictine students Derrick Smith, Sean Spellman, Joshua Bruce and Conrad Ezequiel A. Tebyanian-Haro for helping make this campaign come to life. Listen out for the spots on the radio starting in mid September.

From left to right: Conrad, Sean, Derrick and Joshua

Ted helping the boys with their lines.

Ted and Phil making sure everything sounds perfect.

Joshua in the studio.

 

]]> http://blog.robmark.com/article/108/ August 13, 2010 - R&M's television spot for this year's Savannah Craft Brew Fest Check out R&M's television spot for this year's Savannah Craft Brew Fest, taking place September 3-4. Need tickets? You can buy them on-line at www.savannahcraftbrewfest.com. Come join the fun! We'll see you there!

]]> http://blog.robmark.com/article/109/ August 10, 2010 - Robmark Interactive Launches The Classic Center Website Friday was a very exciting day for Robmark Interactive. In December we announced that we would be recreating the website for The Classic Center in Athens, Ga. We are very proud to announce that the completed website was launched on Friday. The Classic Center is Northeast Georgia’s premiere performing arts and special events venue, and we were honored to have been chosen to take on this project.

The Classic Center staff came to us wanting a website that was easy to navigate and reflected their impressive venue while being aesthetically appealing. Specifically, they wanted their homepage to contain four portals that would navigate visitors looking for information on their four types of events they specialize in: meetings & conventions, weddings & special events, theatre & concerts and public & trade shows.

From there, Robmark Interactive developed a user-friendly navigation system we call “One Click Pick”, which allows users to get to any page on the site with just one click. Users are able to purchase their tickets to theatrical productions and concerts right on the site through a program called TicketBiscuit. The site also features a custom-built content management system that is easily updatable for Classic Center staff members. A news feed, an up-to-date weather monitor and a detailed page highlighting the Classic Center Cultural Foundation are just a few of the bells and whistles this site contains.

Congrats to our web developer, Chris Adams, and everyone else who worked hard to make the site come to life. Be sure to visit the site at www.classiccenter.com and let us know what you think, and check out a screenshot below.

]]> http://blog.robmark.com/article/107/ August 5, 2010 - "Art & Copy" Documents Creative Side to Advertising Ever wonder how great ideas turn into great advertising? The R&M office took a field trip today…to the conference room…and watched a fascinating documentary about the advertising industry called “Art & Copy.” The documentary, which was released in 2009, has won its share of independent films awards and features legends in the biz such as George Lois, Mary Wells, Dan Wieden, Lee Clow and Hal Riney. Names don’t ring a bell? That’s okay; you’ll definitely recognize their work. You can thank these legends for campaigns such as Nike’s “Just Do It” campaign, the “Got Milk?” campaign, the “Where’s the beef?” campaign and for making fashion designer, Tommy Hilfiger, a household name. The film was intriguing and entertaining to say the least and reminded us of why we do the work we do. Check out the trailer below and read more about the film here.

]]> http://blog.robmark.com/article/106/ August 2, 2010 - "The Social Network" Provides Intriguing Take On Facebook's Origin We're sure you've probably heard the buzz, read an article or even seen the trailer, but "The Social Network" is too intriguing to not mention on here at least once. We've posted the trailer below for those of you who haven't seen it. The story takes us through Facebook founder Mark Zuckerberg's journey to become the youngest billionaire as he develops the largest social networing site in the world. It's slated to be released in October. Will you be seeing it?

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