| Analytics: |
Statistical analysis services offered by search engines, offering details on users and their activity on your website. |
| Bing: |
Search engine launched in 2009 by Microsoft. |
| Blog: |
Short for web log, an online column that can convey the impression of expertise and provide a steady stream of fresh content for your site, making it more attractive to search engines.
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| Bookmark: |
A web page identifier that a user stores on his/her computer or a bookmarking website in order to access the page again quickly. Also known as a favorite or Internet shortcut. |
| Browser: |
A software application used to find web pages. Popular browsers include Explorer, Safari and Firefox. RobMark Interactive will design your website to be found easily by currently used browsers. |
| Click-through: |
When an email recipient or web user clicks on a link to your website. |
| Click-through rate (CTR): |
A percentage expressing the average of of click-throughs for every 100 ad impressions. |
| Content: |
The words and pictures on your website. The popularity and marketing value of your website is directly related to the clarity, credibility and usefulness of your content. |
| Cookie: |
A small amount of information (such as pages viewed or shopping cart contents) stored on a user's hard drive by a web brower. Cookies can be easily rejected or erased by users, and are not viruses or spyware (although some spyware detection programs may mistakenly identify them that way). RobMark Interactive can help you use cookies effectively, appropriately and unobtrusively. |
| Copywriting: |
The craft of writing compelling, persuasive headlines and text for ads, websites and other marketing materials. |
| The Creative Coast: |
A term used to refer to the vibrant economic region centered around Savannah, Georgia. Also, a non-profit organization that promotes knowledge-based businesses in the area. The term is sometimes used to describe the territory extending as far north as Beaufort and Hilton Head Island, SC and as far south as Brunswick, GA. |
| CSS Programming: |
Cascading Style Sheets programming language. (NOTE: Can we say a little here about how it's used?) |
| Custom Content Management: |
A program that lets you easily access consumer information gathered by your website and other online marketing. |
| Cyber-mediary: |
An entity, such as PayPal, that makes online payments and other business transactions possible. |
| Data capture: |
A system for gathering useful information, such as contact information and usage patterns, from your website visitors. |
| Ecommerce or e-commerce: |
Short for electronic commerce, the online sales of products or services online. Effective e-commerce requires persuasive marketing (both online and off-) and secure payment mechanisms. |
| Emedia or e-media campaigns: |
Marketing campaigns that can include websites, online advertising, enewsletters and email blasts. Creating effective emedia campaigns requires significant strategic and creative expertise. |
| Google: |
The most widely used web search engine, as well as a huge source of content via services such as Google Maps. |
| Hosting: |
The service of housing, servicing and maintaining files for websites. In addition to website development, RobMark Interactive can provide or recommend reliable hosting services for your site. |
| HTML: |
Hyper Text Markup Language, the universal standard for searchable website content. |
| Information architecture: |
How content is arranged to be easy to navigate and understand. This term can apply to either websites or printed material. |
| Interstitial: |
A web ad, typically full-screen, that appears between web pages without being requested by the web user. |
| Keyword or key word: |
A word used in performing online searches, describing the content the user hopes to find. Understanding how customers use keywords--and which ones the're most likely to use when seeking your type of product or service - ;is vital to effective online marketing. |
| Metatag or meta-tag: |
HTML text that is not visible to web users, typically describing a page, its keywords, or the program used to create it. |
| Microsite or micro-site: |
A small website (typically three pages or fewer) typically used to promote an event or time-restricted promotion. |
| Mobile media: |
Portable electronic devices, such as mobile phones and Personal Digital Assistants, that allow users to access email, websites and other online information. As users become more reliant on mobile media, they are becoming more and more important and influential in marketing. |
| Opt in: |
When a user asks to receive online communications from you. For example, they may check a box subscribing to one or more of your enewsletters. When a user "opts in" for your communications, he/she is expressing trust that you will provide useful, interesting information in a respectful manner. |
| Opt out: |
When a user asks that emails or other communication from a marketer stop. It is vital that you act on "opt out" requests quickly, or you risk damaging your online reputation. |
| Pay-per-click: |
An online advertising method on which you pay a search engine for a sponsored listing, typically on the right side of a results page. Charges are based on the number of times that a paid listing is clicked by users. |
| Permission-based marketing: |
Marketing communications that the user has requested, often through an online form. The opposite of spam. |
| PHP: |
PHP is a powerful, "behind the scenes," HTML-embedded scripting language. Much of its syntax is borrowed from C, Java and Perl with a couple of unique PHP-specific features thrown in. The goal of the language is to allow web developers to write dynamically generated pages quickly. When someone visits your PHP webpage, your web server processes the PHP code. It then sees which parts it needs to show to visitors (content and pictures) and hides the other data (file operations, math calculations, etc.) then translates your PHP into HTML. After the translation into HTML, it sends the webpage to your visitor's web browser. PHP can also create a customized user experience for visitors based on information that you have gathered from them. |
| Podcasts: |
Prerecorded audio or video segments available on computers or mobile media. |
| Pop-up: |
An ad that appears on top of a web page, concealing all or part of its content. |
| Rich media: |
In online marketing, a web ad that can include streaming video and interactive content. |
| RSS: |
Real Simple Syndication, a format for sharing and distributing your news, blogs and other website content. |
| Savannah, GA: |
One of the world's most beautiful cities, known for its design resources and as a tourism destination. Center of the Creative Coast region and home to Robmark Interactive, its sister company Robertson & Markowitz Advertising & Public Relations, Inc. and the world-famous Savannah College of Art and Design. |
| Search terms: |
Keywords and phrases typed into search engines by web users seeking particular content. |
| Search engines: |
Computer programs that retrieve data from the web or other computer networks based on user criteria such as keywords. Popular web search engines include Google and Yahoo. Microsoft, which used to sponsor MSN Search, recently introduced and is heavily promoting its new search engine, Bing. |
| Search Engine Optimization (SEO): |
The discipline of identifying and using likely keywords and other content (such as video and picture tags) that help websites rank highly in search engine results. |
| Social bookmarking: |
Web user interaction centered on bookmarking service sites such as Digg and Del.i.cious. |
| Social media: |
Online sites, blogs and other web tools by individuals to create communities based on common interests or origins. Also known as consumer-generated media (CGM) and user-generated content (UGC), social media can be defined in contrast to industrial media such as newspapers, television and magazines, which require huge investments to produce content. |
| Tag: |
Identifying codes for online content that is not displayed by browsers, unless requested by the user. For example, letting the cursor linger on a photo can display the tag for that photo. Tags can be useful to some degree in Search Engine Optimization (SEO). |
| Third Party Relationships: |
Services offered by other online resources (Google Maps, for example) that can be accessed through your website for your users' convenience. |
| Traffic: |
How many visits a website receives. Traffic can be reported as hits or distinct or unique visitors, as well as in other terms depending on analytical needs. |
| V-card: |
Contact information formatted so that users can easily download it from your website to their email address book. |
| Unique visitors: |
The distinct individuals who visit your site. The number of unique visitors may be far less than the number of visits to your site, which can indicate a high degree of repeat traffic. |
| User: |
An individual using the worldwide web to seek information, entertainment or socializing. |
| Visitor: |
An individual who visits a particular website. |
| URL: |
In popular usage, this means a web address. It's short for Uniform Resource Locator. |
| W3C Valid Coding: |
Programming language that meets the criteria of the World Wide Web Consortium, recognized as the international coding standards. RobMark Interactive adheres to these standards. |
| Web banner: |
An advertisement on a website that remains visible (in contrast to a pop-up). Web banner ads can be in traditional banner positions (across the top of a page), but the term is also widely applied to vertical ads (including tall, narrow "skyscrapers") and smaller ads. Web banner ads can include rich media, animation and interactive components. |
| XHTML: |
Extensible HyperText Markup Language is a reformulation of HTML so that it conforms to the rules of XML. This means that XHTML is very similar to HTML, except for slight differences in the markup, but it is now a sub-set of XML. |
| Yahoo: |
A web portal and top search engine. |
